Who Protects the Protectors?
February 07, 2012
Tom McNichol of Bloomberg Businessweek reports two telling facts about the state of today’s Internet.
-- Cleaning up search results is a $1.6 billion business that could be a $5 billion business by 2015.
-- The companies that clean up search results can’t even keep their own profiles clean.
Google’s auto-complete feature often suggests “Reputation.com’s scam” as a top search term. Other digital reputation fixers have been targeted by an online smear campaign that appear to be orchestrated by a competitor.