Digital Assassination

Protecting your reputation, brand or business against online attacks


“In the future, which is now, everyone will have 15 minutes of shame.”

Two leading reputation experts reveal how online attacks destroy brands, reputations, even lives...and provide a course of actions to turn the tables on digital assassins.


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Candidates: Claim Your Digital Real Estate!

December 22, 2011

Newt Gingrich - Google BombA pro-Democratic SuperPac has Google bombed Newt.  Click on NewtGingrich.com, and you will be sent to a Tiffany’s ad, Freddie Mac home page or travel agencies specializing in Greek Cruises.  Incredibly, Texas Governor Rick Perry has also overlooked locking up his dotcom URL.

One would have thought—given the prominence of another Google bomb that has linked another presidential candidate, Rick Santorum, to a scatological reference since 2003—that locking up one’s digital real estate in all reasonable permutations to prevent Digital Assassination would, by now, be Campaign 101.

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